Helping transform product launches into moments customers anticipate.
THEN
- New cake every few months
- One-off product launches
- Individual packaging projects
- Single-product marketing
NOW
- Seasonal range drops
- Connected product collections
- Launch-ready packaging systems
- Full campaign rollouts across web, social and email
One Product →
Entire Ranges
200+
Creative Assets Produced
50+
Product Launches
20+
Packaging Formats
100+
Product Variants
The Drops
Scaling Creative Output
As Get Baked’s ambitions grew, so did the creative demands behind every launch.
What once meant packaging a single product became supporting entire collections. Every release required packaging, launch assets, social content, product imagery and e-commerce materials.
Rather than treating each launch as a standalone project, scalable creative systems were developed that could adapt across products, formats and campaigns while maintaining a consistent brand identity.
The result was a creative process capable of keeping pace with an increasingly ambitious release schedule.
Packaging Systems
Packaging evolved from individual solutions into a flexible system capable of supporting everything from cookies and brownies to pies, gifting and limited-edition releases.
Launch Campaigns
Every launch became an event.
Campaign assets were developed across social, web, email and e-commerce, helping create anticipation and giving each drop its own identity.
Product Presentation
A consistent visual language across photography, packaging and launch assets helped maintain recognition while allowing every release to feel fresh.
Outcome
Today, Get Baked launches complete ranges, seasonal collections and limited-edition drops supported by creative systems designed to scale alongside the business.
