The Challenge
Barratt Sweets sought to expand their portfolio with fresh, innovative concepts for their confectionery products. While their existing designs were well-established, they were eager to explore new avenues and push creative boundaries. The task was generating a range of captivating ideas that would complement their existing offerings and resonate with their diverse customer base.
The Result
Unleashing a wave of creativity, each new concept was carefully crafted to capture the essence of Barratt Sweets’ world of fun. With playful and whimsical designs, the range of concepts showcased the versatility and adaptability of the Barratt brand. By exploring illustration, colour and typography styles, a treasure trove of fresh ideas came through to invigorate their product line-up and captivate consumers’ imaginations.