Skip to content Skip to footer

The Challenge

Tasked with developing a standout packaging design for “Kandi”, a new vegan candy brand inspired by smoothie flavours like mango & passion fruit and apple & lavender, the challenge was to encapsulate vibrant, natural zest with a contemporary aesthetic. The design needed to not only catch the eye on crowded shelves but also convey the brand’s dedication to sustainability and health-conscious indulgence.

The Result

Successfully striking a balance between vibrant, engaging colours and minimalist elegance. Each flavour serves as a vivid representation of the candy’s fruity inspiration, crafted to stimulate the senses and invite curiosity. “Kandi” has emerged as a celebration of flavour and ethical consumerism, its packaging resonating with a diverse audience and promoting guilt-free enjoyment of life’s sweeter moments.

ClientKandiRoleCreative Direction, Packaging Design, IllustrationShare