The Challenge
Co-op aimed to introduce an environmentally friendly and visually appealing range of healthy snacks to meet the growing demand for sustainable and nutritious options. The task was to design packaging that not only conveyed the health-conscious nature of the snacks, but also aligned with Co-op’s commitment to sustainability and eco-friendliness.
The Result
Packaging for Co-op’s environmentally friendly healthy snack range was inspired by nature and wholesome ingredients. Rustic tones and textures were used against a crisp white background, evoking natural freshness. The design reflected Co-op’s commitment to sustainability through eco-friendly materials and minimalist aesthetics. The result was packaging that stood out on shelves and resonated with consumers seeking nutritious snacks that are good for both the body and the planet, embodying conscious consumption and mindful living.