![](https://andrewackroyd.co.uk/wp-content/uploads/2019/03/Castle-Mclellan-Logo-01.jpg)
![](https://andrewackroyd.co.uk/wp-content/uploads/2019/03/76020_Castle-MacLellan-Lifestyle-Landscape_CMYK.jpg)
![](https://andrewackroyd.co.uk/wp-content/uploads/2019/03/Comparison2-corigjpg.jpg)
![](https://andrewackroyd.co.uk/wp-content/uploads/2019/03/Comparison2-corigjpg.jpg)
![](https://andrewackroyd.co.uk/wp-content/uploads/2019/03/Comparison2-copy.jpg)
![](https://andrewackroyd.co.uk/wp-content/uploads/2019/03/Castle-Maclellan-Pate-Sept-18-2965-1920.jpg)
![](https://andrewackroyd.co.uk/wp-content/uploads/2019/03/Castle-Maclellan_02-scaled-1.jpg)
The Challenge
Create a new brand identity and packaging range redesign, while respecting Castle MacLellan’s heritage and reaffirming the provenance of their pâté.
The Result
Displaying a distinctive custom typeface with subtle gold castle and ‘M’ ident, and a signature-style home town of ‘Kirkcudbright’ caption underscoring the new lock-up. Continuing the regal theme of the rebrand, a shield device was introduced to the packaging. Each of the five pâtés was given a different premium pastel colour, creating uniformity across the range, while helping customers to easily distinguish between the flavours.