The Challenge
St Helen’s Farm aimed to rejuvenate its presence in the dairy market, underscoring its high-quality natural goat’s milk and yogurt products. The challenge was to achieve this while retaining the brand’s signature identity, thereby reinvigorating consumer love for dairy in a way that feels both fresh and familiar.
The Result
Maintaining its core logo identity, a new pack design was introduced with playful fonts and milk churn graphics, illustrating its farm-to-table story. Combined with the slogan “Fall in Love with Dairy Again”, this approach effectively revitalised its presence in the dairy market, engaging consumers without altering its foundations.