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The Challenge

St Helen’s Farm aimed to rejuvenate its presence in the dairy market, underscoring its high-quality natural goat’s milk and yogurt products. The challenge was to achieve this while retaining the brand’s signature identity, thereby reinvigorating consumer love for dairy in a way that feels both fresh and familiar.

The Result

Maintaining its core logo identity, a new pack design was introduced with playful fonts and milk churn graphics, illustrating its farm-to-table story. Combined with the slogan “Fall in Love with Dairy Again”, this approach effectively revitalised its presence in the dairy market, engaging consumers without altering its foundations.

ClientSt Helen's FarmAgencyChilliRolePackaging Design, IllustrationShare