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The Challenge

Tasked with creating a line of 100% natural, vet-approved pet food for cats and dogs, the aim was to reflect the pinnacle of nutritional excellence and appeal to health-conscious pet owners.

The Result

Embracing an eco-conscious approach, the packaging was designed using brown recyclable paper, adorned with hand-drawn illustrations of the ingredients. This not only emphasised the product’s natural credentials but also its vet-approved quality and flavour variety in a visually pleasing, authentic manner, appealing to discerning pet owners.

ClientNature's RangeAgencyChilliRoleBranding, Packaging Design, Illustration, Marketing and Communication, Brand GuidelinesShare