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The Challenge

In the realm of confectionery classics, Flumps stood as an icon of nostalgia, but its design needed a contemporary facelift. The challenge was clear: to redefine Flumps for the modern consumer while preserving its essence.

The Result

The culmination of this endeavour birthed a brand new identity for Flumps. Inspired by the softness and squishiness of the marshmallow itself, the design journey led to a logo that encapsulated these qualities. Pastel hues replaced the original tones, echoing the gentle allure of marshmallows. The result? A revitalised Flumps, ready to charm a new generation while honouring its timeless appeal.

ClientFlumpsAgencyChilliRoleBranding, Packaging DesignShare