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The Challenge

Bad Apple Music Group, an emerging music agency created by artists for artists, faced the task of developing a captivating brand identity that reflects their rebellious spirit and stands out in a notoriously competitive industry.

The Result

A striking brand identity visualising a “bad apple” skull-like monogram, perfectly capturing the brand’s rebellious name and nature. Presented in stark black and white tones accented with vibrant neon lime green, the design revitalises a traditional monochromatic colour scheme. The use of a blackletter font underscores the subversive feel, while a secondary modern geometric font adds a layer of contemporary sophistication. This compelling contrast highlights the brand’s innovative and dynamic essence, positioning them as pioneers in the music industry with a clear commitment to pushing boundaries.

ClientBad Apple Music GroupRoleCreative Direction, Branding, Motion Design, CampaignShare