The Challenge
Get Baked started as a logo on a red box, iconic and already a hit with fans, but ready to grow into something bigger, a full brand experience.
The goal: keep the attitude, own the red, and build a world people want to live in.
The Insight
People don’t just buy cake. They buy indulgence, attitude, and experience. In a world of polite bakeries and clean-eating trends, Get Baked gives people permission to enjoy something filthy, made properly. Something they can show off, indulge in, and obsess over.
The Approach
“Only the very best with the right amount of dirty” — we built a flexible identity system that could grow with the brand. Every product, package, and touchpoint, designed to feel premium and bold, whilst taking cues from fashion brands to position Get Baked as a lifestyle label and category leader.
The Outcome
From individually boxed IPA-style cookies to the redesigned signature 24-layer Bertha (ex Bruce) cake and the launch of the smaller variant Bert, every product and package amplifies Get Baked’s attitude, impact, and category-defying style.
“This guy knows his stuff. We teamed up, sharpened the brand, and suddenly the products actually behave like GET BAKED. I’m talking everything finally making sense. Honestly, it’s like the brand grew up, got a haircut, and learned to swear properly.”
Rich Myers, Founder
